Brand + Digital · Financial Media
Five times the brand awareness. One unified system.
MarketBeat is a 10-time Inc. 5000 financial media company serving 20 million monthly investors. A product millions of people trusted every day deserved a brand to match. I built a cohesive design system that unified web, app, print, internal communications, and promotional materials around a single visual language. Complex financial data made approachable at every touchpoint. Over 20,000 company pages were streamlined. A complete website refresh followed over two years. Within six months, brand awareness had grown 5x. The work grew into a five-year partnership because the results kept coming.
5x
10 Million
20,000+
Main innovationsIntentionally clean design
The work centered on three interconnected priorities: a cohesive brand system, a refreshed user interface, and a more intuitive user experience across every product touchpoint.
Iconography
120 icons built for MarketBeat
Cover + Layout DesignOver 40 eBooks
From AI to emerging markets, MarketBeat's All Access subscribers receive premium reports written by their expert editorial team. Each quarter, I rolled out a new series of designs to keep content fresh and consistent with the brand.
Custom Design SolutionsManhole Covers
MarketBeat commissioned custom manhole covers for their office headquarters. Working with Bronze Age Art Casting, I brought the design to life and a process documented by Reistroffer Design. The work was later adapted into employee awards and acrylic plaques, giving the brand a presence that extended well beyond the screen.
What I Created
“We hired Kristi to develop a complete branding package for our new service at MarketBeat. She delivered excellent work on time and on budget. We look forward to future projects with her and highly recommend her for graphic design and branding.”
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