About

About - Kristi Wire | Wire Design Company

15+ years building brand and digital as one practiceI lead the strategy and do the design. That combination is genuinely rare.

I started Wire Design Company wanting to see you and your business succeed beyond what you thought was possible.

A great brand is functional first. It works across every format, holds up under pressure, and carries meaning that goes beyond how it looks. What looks like a brand problem is often a communication and systems problem. I connect unseen dots and build around what I find.

Work recognized by Fast Company, the Webby Awards, and LogoLounge, across graphic design, logo design, brand strategy, and website design.

Waldner Farms selected for LogoLounge 14

LogoLounge 14

Internationally published logo design

Out of
30,000 Entries 60+ Countries
See Project
Award mojo sports app

Webby Awards

Best sports app on the internet Award

Out of
13,500 Entries 70+ Countries
See Project

I work with scaling businesses leadership teams

  • Businesses scaling past founder-led marketing
  • In-house creative, marketing and digital teams

Most brand strategists stop at the brand identity. Most web designers stop at the site build. I do both, understand how they connect, and work with you until your strategy is fully visible across every touchpoint.

Start with an audit

Experience Across 30+ Industries

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Professional services

MarketBeat - Brand System & Website | Wire Design Company

Technology SaaS

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Healthcare Wellness

Waldner Farms | Brand identity and packaging

Agriculture Food

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Education Training

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Mission-driven nonprofits

Speaking

Available for speaking and workshops on brand strategy, digital presence, and AI.

See topics

Wire Design Company is based in Sioux Falls, South Dakota. Most of our work happens virtually through video calls, shared documents, and online collaboration tools. In-person sessions are available if you're local and I'm open to travel for the right engagement.

Most agencies separate strategy from execution. I lead both. Every visual decision connects back to the thinking behind it and nothing gets lost between disciplines. When your project calls for web development, photography, videography, or print, I bring in trusted specialists: the strategic and creative leadership stays with you throughout.

You invest when you trust the outcome. You value quality, think long-term, and want a partner accountable for results, not a vendor taking briefs. If you're scaling, in transition, or know something could be working better, a brand and site audit is a clear place to start.